Social Media Policy

Effective Date: 07-Mar-2025

Issued By: Shalaka Imaging Center ("Center," "we," "our," or "us")

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1. Objective

This Social Media Policy ("Policy") establishes guidelines for employees, doctors, consultants, vendors, and other authorized individuals to ensure responsible and professional social media use while maintaining the integrity and confidentiality of Shalaka Imaging Center.

2. Scope

This Policy applies to all employees, doctors, consultants, vendors, contractors, trainees, and interns associated with Shalaka Imaging Center.

3. Policy

3.1 Social Media Platforms Covered

This Policy applies to platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Google Reviews, Practo, and others.

3.2 Authorized Use of Social Media

• Respond to patient inquiries professionally.
• Promote services and health awareness campaigns.
• Ensure accuracy and transparency in communications.

3.3 Personal Social Media Use

• Representatives may share the Center’s posts without altering their language or intent.
• Personal opinions should be clearly stated as personal and not representing the Center.
• Sharing patient information or confidential data is strictly prohibited.

3.4 Protecting Confidentiality

• Do not share patient details or internal reports.
• Unauthorized photos/videos from within the Center are prohibited.

3.5 Legal Compliance

• Follow intellectual property laws.
• Avoid defamatory or misleading content.
• Do not spread rumors or unverified information.

3.6 Professional Conduct

• Do not criticize or defame the Center online.
• Maintain respectful communication.

3.7 Approval Process for Social Media Posts

Submit requests for content featuring the Center’s brand at least 48 hours in advance for approval.

4. Guidelines

4.1 General Principles

• Review platform policies before posting.
• Avoid content that may harm the Center’s reputation.

4.2 Handling Sensitive Issues

• Redirect complex queries to appropriate channels.
• Avoid engaging in online arguments.

4.3 Security Awareness

• Be cautious of phishing and malware attempts.
• Do not use work emails for personal accounts.

5. Reporting and Enforcement

5.1 Reporting Violations

Report any inappropriate social media activity related to the Center to the Communications or HR Team.

5.2 Monitoring and Auditing

The Center reserves the right to monitor social media use when using official accounts or infrastructure.

5.3 Disciplinary Actions

Violations may result in disciplinary action, contract termination, or legal consequences.

6. Power to Amend

Shalaka Imaging Center reserves the right to modify or withdraw this Policy at any time.

7. Contact Information